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NEW YORK TIMES BESTSELLERFor the socially conscious reader of Blake Mycoskie’s Start Something That Matters, Tony Hsieh’s Delivering Happiness, and Howard Schultz’s Onward comes an inspiring handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary CEO of KIND Healthy Snacks.  When Daniel Lubetzky started KINNEW YORK TIMES BESTSELLERFor the socially conscious reader of Blake Mycoskie’s Start Something That Matters, Tony Hsieh’s Delivering Happiness, and Howard Schultz’s Onward comes an inspiring handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary CEO of KIND Healthy Snacks.  When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement—the company’s social mission to make the world a little kinder—has sparked more than a million good deeds worldwide.   In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.   While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.   Engaging and inspirational, Do the KIND Thing shows how the power of AND worked wonders for one company—and could empower the next generation of social entrepreneurs to improve their bottom line and change the world.Advance praise for Do the KIND Thing   “An enjoyable read . . . wise advice about matters from product development to people management.”—Financial Times“By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose.”—Arianna Huffington, president and editor in chief, Huffington Post Media Group   “Lubetzky uses the power of kindness to build purpose into his business and his community. He’s a role model for future leaders.”—Mehmet Oz, M.D., professor of surgery, Columbia University   “I’ve always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation.”—Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics...

Title : Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately
Author :
Rating :
ISBN : 9780553393248
Format Type : Hardcover
Number of Pages : 304 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately Reviews

  • Robert
    2019-04-07 10:05

    I had the opportunity to read this as an advanced reader's copy from NetGalley. It is not due out until March 31st, so I am grateful to the publisher, Ballantine books for allowing me to preview this book.First, this was an AMAZING book! I loved the author's raw and emotional look at what it was like to set something up and get it going from scratch. Daniel walks the reader through his family history, and how his childhood gave him the inspiration to start KIND as well as another company. He talks openly about not just the successes of each company (the other being PeaceWorks), but also the failures. It was refreshing to know the reality of being an entrepreneur from someone who has been there.Another part of the book that touched me, and that made me love it more is how Daniel talks about the importance of respecting both your employees and your distributors and business partners. He talks about how to properly hire and if need be, fire someone. He also talks about how letting someone go should be the last resort. On the business partner side, he talks about being open and honest with them too. It is all about respect and "doing the Kind thing" which I loved. I do not want to give a lot of the book away, but I want to say that this was an eye opener for me as a regular worker so I suggested this to my VP of Customer Service because, even though it is an entrepreneur's story, it can relate to every company because it gives practical and honest things to think about. I would recommend this book to any business owner, VP, etc. There are so many great lessons in this book that should not be ignored.

  • Ekta
    2019-03-27 15:24

    After spending almost 20 years refining and building his business practices, KIND Healthy Snacks CEO Daniel Lubetzky shares his philosophy for those practices and his life in his brand new book, Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately. Lubetzky uses the book to recount the history of KIND as well as his life story: what prompted him to start KIND as well as his personal commitment to peace in conflict-ridden areas.Lubetzky offers readers several interesting tidbits about his past: his parents lived through the Holocaust, and he learned from them the significance of kindness. Coupled with the entrepreneurial spirit that developed at a young age, Lubetzsky made a conscientious decision to emphasize kindness in all he did and couple that with business success. He refused early on to believe that he had to choose between the two; instead, he decided he would achieve both.His life story emphasizes the necessity of hard work and perseverance. In 1994 Lubetzky lived in a miniscule apartment in New York City, trying to sell products for his company PeaceWorks. Lubetzky had developed PeaceWorks on the tenet of what he calls the AND principle: the idea that an organization can make a positive social change while turning a profit by offering the market something new.Because of his lack of experience in business practices, however, PeaceWorks floundered in its early days. Lubetzky’s intentions brought Arabs and Israelis together to create Dead Sea products for sale; his inexperience prevented him from effectively marketing and selling the products. But Lubetzky didn’t let the setbacks discourage him. He continued to develop PeaceWorks and eventually create the KIND snack line.Entrepreneurs may find Lubetzky’s book a source of inspiration, albeit a somewhat confusing one to follow. Following a coil-like pattern, Lubetzky moves from his personal experiences to his philosophies then to his business practices and back again. This format may make readers forget information from one track while Lubetzky follows a different one. Also his impassioned words emphasize his philosophies on every page. As a result readers may find the book well-intentioned but also a little heavy-handed. In the end, however, readers will take away one main idea: Daniel Lubetzky harbors a deep commitment to making the world a better place. By using KIND as a platform, he intends to bring his ideas to fruition. Regardless of the minor flaws in the book, readers will appreciate Lubetkzy’s thoughts and will feel inspired to perform their own acts of kindness.I recommend readers Borrow Do the KIND Thing.

  • Claire Aherne
    2019-04-03 11:11

    This is a fantastic book that explores building a successful business that is intertwined with your personal values. I would describe it as part business book and part auto biography that shows Daniel’s interesting learnings in life and in business. Daniel is the CEO and founder of KIND - a food brand which make healthy, nutritious and convenient snacks. His father and mother survived the holocaust by various acts of kindness during WW2 including a Nazi soldier risking his life to give Daniel’s father a rotten potato when he needed food most. Daniel and his various businesses revolve around that acts of kindness, even the smallest ones, can change the world. This book has cemented the idea in me that it is not necessary to give up your personal values and goals in order to build a successful business!

  • Darren
    2019-04-08 11:22

    Is this an autobiography or a business guidance book? Looking at it, it seems to be a bit unsure and thus does both tasks in a less-than-optimal manner.The publicity blurb says that it is an “… inspiring handbook for success in business and in life and for the all-important task of building a more compassionate world by the visionary CEO of KIND Healthy Snacks.” Maybe it is an American thing, as this reviewer’s first response was “Who? What? Why?” Things didn’t really improve after this.Some of the stories detailed are quite interesting, looking at elements relating to social enterprises, product development, sales, entrepreneurship and international trade. It is just that the whole entity lacks a clear focus and the occasional highlights are swamped by a sea of mediocrity and padding. The comparatively high price means there is a greater expectation too that just isn’t being reached.As one progressed through the book it was noticeable that the reader would skim read here, skip there and defocus on all too many occasions. That is a bad sign, as the underlying story should and could be interesting. Cutting the book down by one-third and tightening up the focus (and downplaying the overt ego and commercial promotion) might yield dividends.Maybe you are a happy customer and feel a connection with the author’s ventures. If so, you might be a little more forgiving although even loyalty can know its limits.The book is reminiscent of a school report from a potentially talented student. “Could do better…” As it stands, if you see this for a couple of dollars at a remainder sale it might be worth a look, that’s the best one can say.Do the KIND Thing, written by Daniel Lubetzky and published by Random House Publishing Group/Ballantine Books. ISBN 9780553393248, 304 pages. YYY

  • Bookworm
    2019-04-16 16:02

    Tries to be too much at once. You've probably seen those KIND bars at the grocery store, at festivals and fairs, as a sample, etc. As an alternative to candy or granola bars, KIND uses granola, fruit, honey, chocolate, etc. in bars and have been expanding more and more in the healthy food arena. Here is what I thought would be the story of the company. Instead the reader is treated to part autobiography, part-business/entrepreneurship how-to, part story of the KIND company. I wasn't really interested. I wanted more of a traditional "history" of the company and really don't care for the business-side or his own personal story. Blending of the genres can be done well and can be a great read, but the author doesn't have the skill to really make it work. Like other reviews have said, the author's obvious enthusiasm for KIND and what he does is clear. Unfortunately that does not carry over well into his writing, and I found it to be a real slog to try to keep going and staying attached to the story. I personally would have gotten rid of the business stuff (and left that as a separate book) and combined his personal story and KIND. That he shares what he learned is great, and shows he really thought about his failures and how KIND came to be, but I felt it really dragged down the text. Business-types and those who try to be socially aware (as well as fans of the KIND brand) will probably like this. But it's not just the story of the KIND bars. I borrowed it from the library and am glad I did.

  • Sara
    2019-04-12 13:58

    I won this book in a giveaway on goodreads. I was very happy to have received the book but after a bit of skimming it seemed like the same message, over and over again. I did find some funny parts and some parts I could've easily skipped past. Overall the book was decent.

  • Katrina
    2019-04-18 13:21

    Great fruit and nut bars ( the best, really!), great company philosophy/mission, mildly interesting book.

  • Kathryn
    2019-03-31 13:10

    This book was pretty average in its category, but the second half was significantly better than the first. I especially like the chapters on Transparency, Empathy, and Trust. Those three had some really original insights that seemed fresh and new, whereas the first part of the book often seemed to have too much exposition or be repetitive.I really like KIND as a brand, and saw Daniel speak at a conference a few years ago, which is why I had this book. It's a quick read, and there are some good takeaways if you are willing to indulge a little bit of repetition.

  • Lance McNeill
    2019-03-20 10:25

    Authentic I appreciated the authenticity that the author writes with. Daniel is an exemplar for the resilient entrepreneur. This is a must read for all aspiring social entrepreneurs.

  • Brian K. K.
    2019-03-21 10:00

    An intriguing look into a business that went from a one-man operation to a huge business that didn’t lose sight of its core vision of eliminating hatred by being KIND. This book entertains and inspires with plenty of stories and leaves one wanting to run their enterprise the KIND way.

  • Adam Hakeemi
    2019-04-04 15:11

    Very inspiring, thought-provoking and beautiful. This is a must-read not just for business owners, but everyone.

  • Rachel Lowry
    2019-04-04 09:10

    A worthy read for those committed to delivering a socially conscious and financially successful business.

  • Susan
    2019-03-25 09:59

    A man with a dream, works hard and makes it come true.

  • Jodi
    2019-04-01 13:05

    It just didn't hold my interest.

  • Brent Stratton
    2019-04-03 15:19

    Do the Kind Thing.Have the "and" mentalityBuild a business and do good in your communityI already liked Kind bars but after ready about their origin, the company and the founder I like them much more.

  • Suzanne Lilly
    2019-04-04 08:10

    As an author, does your brand shout out who you are and what you stand for? If not, this book may help you to clarify your brand.I presumed this was a self-improvement book from its title, Do the KIND Thing, Think Boundlessly, Work Purposefully, Live Passionately. However, it's actually about the KIND corporation's history and mission. The author takes a straightforward approach to living a rewarding life and learning how to run a rewarding business you can be passionate about. It has a clear and timely message for everyone.As an author, my biggest takeaway was Chapter 4, "Truth and Discipline: Staying True to the Brand and to Yourself." Daniel Lubetzky and his team took such a serious yet practical approach to their branding, and spent many days and nights discussing what message they wanted the company brand to convey to the public.As authors, we can ask ourselves, what is the message we want readers to know about us? The KIND company has a laser-like focus on the brand, and no product is passed on to the public unless it strongly supports that brand. The author tells some humorous stories of mistakes made and how they recovered. He tells the reader that a consumer product should never disappoint.Never disappoint the customer.Authors know that. Surely, we pore over our words, make our writing perfect, send it out to beta readers and editors, all in the effort to make our books worthy of the money and time our readers will spend to enjoy them. This is all of utmost importance.Do you have a strong brand? A focused brand? A brand so clear, so definitive, that anyone picking up your books knows exactly what to expect? This is one of the valuable business lessons in this book, whether you're an entrepreneur or authorpreneur.The passion Daniel Lubetzky has for his product and for his mission in life is his driving force. The message in this book is to be kind to yourself, kind to others, and to stay focused on your passion. Do the KIND Thing can help guide you to sharing your passion with the world.Disclaimer: This review is based on the ARC I received from the publisher through NetGalley.

  • Dan Curnutt
    2019-03-30 08:11

    This book is mainly a book about entrepreneurship, but it is also a book about commitment and integrity in creating a new type of product that is not just about the product, but it is about the efforts behind the scenes to bring people together to work together and form bonds through business that will lead towards bonds in relationships and bring about peaceful coexistence between cultures.Daniel Lubetzky started PeaceWorks and KIND as a way to bring cultures together that were in conflict with each other. In other words how do you bring Jews and Arabs together in a business venture that will not only succeed as a business but provide the ground work for bringing cooperation between the two cultures and afford a peaceful coexistence.While working on this premise Lubetzky also wanted to bring to market a product, Nutrition Snack Bars, that were wholesome, good tasting and “kind” to your body by providing a healthy alternative to the processed “paste” products of energy bars, nutrition bars and breakfast bars that our culture has become use to.The book tells the story of the struggle to start business while holding on to the values and morals that Lubetzky wanted to bring to our society.Another part of this book was not what he intended originally and that is to provide a book for Entrepreneurs that is sort of a guide book on how to make your venture a going concern that will not only provide you a healthy work environment and enjoyment in your work, but provide an income that can pay your bills.One of the first things that I appreciated was his discussion that the drive for PeaceWorks and KIND was not to produce income (money) just for the sake of income, but to provide a product and thus service to our culture that would help them eat better, fight obesity, fight diabetes and well, just flat out taste good.I had not heard of KIND before this book, but while reading I ordered a couple of boxes of them on Amazon and was amazed at how good they were. I am now sold on the concept and the product.Enjoy!

  • Sharon
    2019-04-05 08:07

    This book is a bible for anyone wishing to start a business or for a new business. It's also full of life lessons for all of us. The author is the CEO of KIND, the whole food (no bad stuff) bars that are delicious and good for your body and good for the author's cause of bringing people together, particularly Arabs and Israelis. This man has passion and vision, and a surprising amount of wisdom. He earned it the hard way, same way everyone comes by it. His company is run the way every company should be. People love working there, they are part of the company, and everyone's ideas are considered. The CEO and company stay true to their vision and goals and won't be wooed by those who would change the kind of company they are. There's much to admire in this. The author understands one important principle -- that happy employees/partners are good for business in every way. It's a darn shame more companies don't know this or practice it. For anyone starting a business, particularly one with philanthropic goals, this book is a must read. For the rest of us, it's a good read and might engender a little more kindness toward each other in daily life, the type of thing that grows us as humans.Book received from Goodreads Giveaways.

    2019-04-02 08:18

    I have to admit I was completely disappointed by this book, but the fault is mine because I read only the title and subtitle so it was my fault when I realized that, instead of kindness, the topic was about raising a small business, from the start up to Forbes. Which, as a matter of fact, is not something I'm interested so much. So be careful when you buy this book to read also the cover.Devo ammettere la mia completa delusione dopo il primo capitolo, quando ho scoperto che questo non era affatto un libro sulla gentilezza, quanto piuttosto un manuale per piccoli imprenditori per portare la loro start up nella classifica di Forbes. Ma la colpa é chiaramente solo mia, cosí magari la prossima volta invece di farmi intortare dal titolo faccio piú attenzione e leggo anche la quarta di copertina....

  • Sarah
    2019-04-13 08:15

    Entrepreneur book about the finding of the food bar company KIND and the lessons the CEO learned while building his business. Interesting read, not quite as fun as my normal fantasy. Not as repetitive as some manager books I've read. His main theme is you can have two goals, there is no reason to compromise your values even when you are doing business. You can be a "Not-just-for-profit" company where you make a profit and change the world. I enjoyed seeing how he balanced his values with market pressures.WARNING - You'll probably end up a consumer of their products after reading the book. I did.

  • Joey Rath
    2019-04-09 13:12

    As a marketer with food industry experience and with a personal passion for sustainable living, this book really spoke to be on a personal level. In business, particularly with food in the US, we feel that we have to make a tradeoff with nutrition and taste, but the AND philosophy at KIND is a very inspirational outlook for creating socially-conscious businesses. Dan talked a lot about his experiences as an entrepreneur that have shaped his way of running KIND and his outlook towards helping to improve the world. This book is filled with interesting anecdotes to support key aspects of the KIND approach, which made it an enjoyable and quick read.

  • Sharron
    2019-03-31 08:59

    * I won this book in a goodreads giveaway, they also sent a Kind bar later. It's an interesting mix of his history and the company's history. however parts when they talk about the company's principles get very repetitive. it took a long time to get to the part about social consciousness in the company.It would be extremely interesting to read his version of their current problem with the FDA and being transparent. The situation mentioned in the book seemed minor. While the book is one big commercial, it's still enjoyable.

  • Alex
    2019-04-04 14:19

    This is another great read for entrepreneurs with a conscience who want both to turn a profit AND improve the world. Lubetzy manages to deliver a heartfelt and entertaining field manual of sorts about starting and leading a company with purpose and values, eschewing the traditional for-profit only mentality. Ultimately, DO THE KIND THING should be added to the shelf of those who support and follow the tenets of conscious capitalism and social entrepreneurship.

  • Megan
    2019-04-13 11:17

    I won this book in a Goodreads giveaway as an ARC.Overall, this was a decent book. The stories Daniel tells about his family and his struggles starting his company were the best part and made him seem very real. However, a lot of the book felt like it was repeating itself. I felt like he is pushing the reader to understand how fabulous a company KIND is. It is a good read if you're an entrepreneur, but I was hoping for more.

  • Jennifer Nicole
    2019-04-04 15:21

    Overall, a good book. There were parts early in the book that were slow to get through, as the book flip flops from autobiography to business development. However, as the book concludes and you see the whole picture, the autobiographical parts seem more fitting. It was eye opening to read just how long it took to get KIND off the ground. Reading this book has solidified me as a consumer of his products.

  • Denise
    2019-04-16 13:11

    I enjoyed the story beyond the KIND company and the introduction to their healthy products which we have begun to consume! It's so nice to find something that doesn't have all the chemicals and additives and they are delicious to boot! Another step in the greener, healthier lifestyle we are pursuing.

  • Jeremy
    2019-03-28 08:14

    My wife loves these bars and has always felt this way. I always bought them for her AND never knew the story behind their company. After reading this book, we'll forever be loyal customers to their products. While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say "AND."

  • Scott
    2019-03-20 14:21

    Great story of focus, drive and creativity to be KINDThis is is a great book to help understand how a purpose truly defines a person and an organisation, so as to ensure it achieves its goals. The story of KIND is a great example for everyone on how to approach making a difference through purpose.

  • Howie Zisser
    2019-04-14 11:12

    As not a consumer of KIND brand, I didn't know what to expect coming into this but really enjoyed it. Daniel's story from humble beginnings to the daily grind of going door to door to make his first sales is inspirational in itself. But to keep with his core message of genuinely spreading kindness throughout the world is truly admirable.

  • Nicholas
    2019-04-06 16:05

    Goodreads win. Will read and review once received.This was a pretty interesting book. It took about two days to read. I think many people will find this book to be interesting and useful. The book is mainly about entrepreneurship. It also touches on integrity and commitment. Overall, a decent read. I plan to recommend to friends and family.